I increase traffic by creating compelling web content, press releases, social media, and white papers for nonprofits and small businesses


With my experience in writing and creativity, you’ll be happy to have me! As a Freelance Writer, I have successfully increased traffic by creating compelling web content, press releases, social media, and white papers for nonprofits and small businesses. In the cannabis industry, I have been successfully covering the politics and nuances of legalization across the country, the industry’s progress, and emerging start-ups for online publications and company blogs. In addition, in a public relations capacity, I’ve secured press successfully for political candidates, nonprofits, and small businesses in newspapers, radio, and local TV news. Currently, I serve as Vice President for Communications of the Latino Action Network, a New Jersey-based nonprofit in a volunteer capacity. Experience / Education / Qualifications Xcelsior Communications East Brunswick, NJ Owner 12/2016-Present Covered ramifications of cannabis legalization and regulations along with small businesses, and start-ups in the industry for online news sites Investigate issues with larger cannabis companies which increase web traffic Interview sources and persist with follow up questions Research issues thoroughly, analyze date, interview sources, and proofread articles Tweeted stories using hashtags which increased views Optimize for SEO by researching & including keywords, meta descriptions, subheadings, links, tags, and alt text for pictures, and utilize Yoast to maximize SEO Analyze WordPress and Mailchimp databases to understand the audience and increase readership Manage weekly newsletter for clients Tweak social media campaign based on Google Analytics Implement public relations strategy which secures press for nonprofits and small businesses Devise and implement a communications strategy for political candidates John Dyce for State Representative Lisbon, OH Campaign Manager 08/2016-11/2016 Developed and executed campaign message for candidate who outperformed Clinton by 3% Blasted releases which generated newspaper coverage and local NBC mention Improved field operations by coordinating with county candidates which maximized efficiency Coordinated press conferences with Leadership which improved name recognition Improved crowd reception at public events by researching policies and editing candidate’s speeches Recruited, trained, and managed 38 volunteers who knocked 16,380 doors and made 7,241 phone calls More than quadrupled Twitter following and increased MailChimp listserv by 8% INR Tracker LLC Bayonne, NJ Communications Manager 04/2015 to 07/2016 Developed marketing strategy and wrote press releases which promoted healthcare website Updated firm's blog using SEO best practices via WordPress, analyzed metrics, and managed social media which doubled traffic Various Publications New Brunswick, NJ Reporter 01/2011-04/2015 • Wrote articles on state, county, and municipal government housing, economic and health policies • Developed sources, met deadlines, and promoted content on social media which increased web traffic by 15% George Washington University Master’s degree; Legislative Affairs- May 2013 Syracuse University Bachelor’s degree; Political Science, English minor- May 2009
New Jersey, USA
Dan Ulloa
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